Does Car Color Choice Predict the Election? | Reduction

Does Car Color Choice Predict the Election?

Excerpt:

Normally election week is slow-going for a consumer reporter such as myself. Who wants to hear about consumer scams and rip-offs when the entire country’s obsessed with election scams and rip-offs? But just when I thought I should take a vacation, along comes a quirky study that neatly merges the consumer and political beats. Ever since election year 2000, anybody who doesn’t live in a cave knows that pundits have divided the country into blue states that typically vote democratic and red ones that usually lean Republican. Could it be that these colors are deeply ingrained psychological preferences? The curious folks at National Car Rental wanted to know. So they dug into their data and found that when car rental customers are given a choice between just red and blue cars (silver is actually the most popular), their preferences look a lot like a political map.

People:

Obamas

Overall Sentiment: 0.0224247

Relevance: 0.535962

Additional Info:

StateOrCounty: Minnesota

Overall Sentiment: 0

Relevance: 0.462427

Disambiguation: Location | PoliticalDistrict | AdministrativeDivision | GovernmentalJurisdiction | USStateReferences:

StateOrCounty: Alaska

Overall Sentiment: 0

Relevance: 0.403344

Disambiguation: Location | PoliticalDistrict | AdministrativeDivision | GovernmentalJurisdiction | USStateReferences:

StateOrCounty: Idaho

Overall Sentiment: 0

Relevance: 0.40313

Disambiguation: Location | PoliticalDistrict | AdministrativeDivision | GovernmentalJurisdiction | USStateReferences:

StateOrCounty: Nebraska

Overall Sentiment: 0

Relevance: 0.400452

Disambiguation: Location | PoliticalDistrict | AdministrativeDivision | GovernmentalJurisdiction | USStateReferences:

StateOrCounty: Kansas

Overall Sentiment: 0

Relevance: 0.399157

Disambiguation: Location | PoliticalDistrict | AdministrativeDivision | GovernmentalJurisdiction | USStateReferences:

StateOrCounty: Tennessee

Overall Sentiment: 0

Relevance: 0.395628

Disambiguation: Location | PoliticalDistrict | AdministrativeDivision | GovernmentalJurisdiction | USStateReferences:

StateOrCounty: Colorado

Overall Sentiment: 0

Relevance: 0.386473

Disambiguation: Location | PoliticalDistrict | AdministrativeDivision | GovernmentalJurisdiction | USStateReferences:

FieldTerminology: life insurance policy

Overall Sentiment: 0.793431

Relevance: 0.361857

FieldTerminology: healthcare coverage

Overall Sentiment: 0.616057

Relevance: 0.325616

Company: National Car Rental

Overall Sentiment: 0

Relevance: 0.832336

Organization: Washington Redskins

Overall Sentiment: 0

Relevance: 0.419876

Disambiguation: SportsTeam | FootballTeam | ProfessionalSportsTeam | CompanyReferences:

Source URL: Click Here

URL Provided Title:

Does Car Color Choice Predict the Election?

Webpage Provided Keywords:

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  • business news
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Site Provided Desc:

Normally election week is slow-going for a consumer reporter such as myself. Who wants to hear about consumer scams and rip-offs when the entire country’s obsessed with election scams and rip-offs? But just when I thought I should take a vacation, along comes a quirky study that neatly merges the consumer and political beats.

~ by vandal3di3go on December 6, 2012.