Chrysler aims to dominate Super Bowl ad blitz | Reduction

Chrysler aims to dominate Super Bowl ad blitz

Ravens Super Bowl XLVII Victory Celebration DSCN5268

Ravens Super Bowl XLVII Victory Celebration DSCN5268 by ursusdave
License (according to Flickr): Attribution-ShareAlike License

Excerpt:

The smallest of the US automakers is hoping to score big during Super Bowl XLVII after having tossed touchdowns in the previous two games with a pair of breakthrough ads that more than a few observers believe helped launch Chrysler’s unexpectedly strong, post-bankruptcy revival. But while the maker’s top marketing executive has confirmed it will be a presence among the games many automotive advertisers he’s mum when asked whether Chrysler will tap another big name celebrity as it did with rapper Eminem in 2011 and actor Clint Eastwood last year. “We’re debating” whether to repeat the unusual, long-form structure that worked so well in the previous years, Chrysler marketing chief Olivier Francois said when recently asked about the 2-minute format that stood out in a game full of 30-second commercials.

People:

Clint Eastwood

Overall Sentiment: 0.144356

Relevance: 0.368312

Disambiguation: Actor | Composer | MusicalArtist | Politician | AwardNominee | AwardWinner | Dedicatee | Dedicator | FilmActor | FilmDirector | FilmMusicContributor | FilmProducer | MilitaryPerson | MusicalGroupMember | TVActor | TVDirectorReferences:

Olivier Francois

Overall Sentiment: 0.278978

Relevance: 0.233561

Sentiment Quote
0.659667 “We’re debating” whether to repeat the unusual, long-form structure that worked so well in the previous years, Chrysler marketing chief Olivier Francois …
Sentiment Stats:
  • Number of Quotes: 1
  • Aggregate Sentiment: 0.659667
  • Mean: 0.659667
  • Standard Deviation: 1.4142135623731

Matthew Broderick

Overall Sentiment: 0.286221

Relevance: 0.16391

Disambiguation: Actor | MusicalArtist | AwardNominee | Celebrity | FilmActor | FilmDirector | TheaterActor | TVActorReferences:

Peter Daboll

Overall Sentiment: 0.526619

Relevance: 0.16334

Sentiment Quote
0.279299 “The Clint Eastwood ad proved highly inspirational, and in addition to scoring very high on likeability and attention. It also performed extremely well on relevance,” noted the firm’s CEO Peter Daboll.
Sentiment Stats:
  • Number of Quotes: 1
  • Aggregate Sentiment: 0.279299
  • Mean: 0.279299
  • Standard Deviation: 1.4142135623731

Francois.

Overall Sentiment: 0.223438

Relevance: 0.158883

Key:

  • Aggregate Sentiment is meant to be an indicator of an individual’s overall sentiment.
  • The Mean is meant to be an indicator of an individual’s average comment sentiment.
  • The Standard Deviation, when there are enough quotes, will indicate an individual’s consistency of sentiment (i.e. a Standard Deviation of 0 would mean they were very consistent in their sentiment and 1 would mean they were very inconsistent).

Note that quote stats are likely to be meaningless beyond the aggregate score due to the tiny sample size. However, they are always provided just in case you find something useful there.

Additional Info:

Company: Chrysler

Overall Sentiment: 0.0376412

Relevance: 0.877989

Provided Desc:

The smallest of the US automakers is hoping to score big during Super Bowl XLVII after having tossed touchdowns in the previous two games with a pair of breakthrough ads.

Webpage Provided Title:

Chrysler aims to dominate Super Bowl ad blitz

Site Provided Keywords:

  • chrysler
  • super-bowl

Source Site: Click Here

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~ by vandal3di3go on February 22, 2013.

 
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